In conjunction with the on-air campaign, I produced this page to promote the then-upcoming House Bunny movie. The goal was to get users excited about the movie and also to tap into the extensive site audience of teen girls. The most popular part of the page was the personality quiz which let users find out which sorority they belonged to and gave them an exclusive sorority t-shirt for their avatar. Users were then tasked with two community projects – one to show their pride in a competition to see which sorority was most popular, and the other to make-over an “ugly” avatar. Both contests were extremely popular, and the page ideas were used as templates for many future community-related sponsorships.
Image: 1. House Bunny landing page